Neurosales

Overview

Understanding how the human brain makes decisions is a powerful advantage in modern sales environments. “Neurosales: A Comprehensive Training Program in Behavioral Sales Psychology & Revenue Performance” explores how neuroscience principles influence customer preferences, purchasing behavior, and brand perception.

This program equips participants with advanced sales techniques grounded in neuroscience, enabling them to communicate more effectively, present products and services persuasively, and build long-term customer relationships. Through practical examples, interactive exercises, and real-life case studies, participants learn how to apply neuro-based selling strategies to drive measurable sales growth and improve commercial performance.

Key Selling Points

• Neuroscience-Based Sales Techniques

• Understanding Decision-Making & Buying Behavior

• Language & Expressions That Influence Purchase Decisions

• Effective Product & Service Presentation

• Long-Term Customer Relationship Building

• Follow-Up Strategies That Drive Conversions

• Cross-Selling & Upselling Through Behavioral Triggers

• Store & Environment Influence on Buying Decisions

• Measurable, Proven Sales Performance Results

Learning Objectives

Participants will learn:

• How brain function influences product, service, and brand preferences

• Which words, expressions, and messages impact customer decisions

• How to structure sales conversations that convert

• How to build trust and long-term customer relationships

• How to perform effective and efficient sales follow-ups

• How to communicate persuasively across different customer profiles

Program Structure (Indicative Units)

Units are adapted based on business needs and available time.

• The “Logical” Sale That Is Not Logical

• Magnetic Sales Averages

• Price Relativity Theory

• The Value of “Useless” Options

• Superlative Language in Sales

• Cross-Selling & Suggestive Selling

• Social Influence & Market Reinforcement Messages

• Neuro-Expressions That Sell

• How the Brain Selects Products & Services

• Selling Premium & High-Value Products

• Next-Visit & Repeat Purchase Strategies

• Store Appearance (scent, music, cleanliness, layout)

• Staff Appearance & First Impressions

• Reception, Welcome & Needs Diagnosis

• Product Knowledge & Proposal Techniques

• Number of Products to Present & Presentation Order

• New vs Repeat Customers & Customer Profiling

• Customer Relationship Management (CRM)

• Benefits vs Features in Sales Communication

Measurable Results Achieved

• 26% average annual sales increase in a sports goods chain (market declined by 40%)

• 21% increase in average receipt in a restaurant chain within 2 months

• +1,000 sales per month in a coffee chain from the first month

• 43% increase in average receipt in a fast-food chain within the first week

• 57% increase in products per receipt in a fast-food chain within the first week

• 100% increase in turnover from premium products in a food retail chain

• 114% increase in average wine sales value in resort hotels

• 32% increase in average restaurant receipt in resort hotels

• 60% increase in average receipt in restaurants located within large supermarkets

Target Audience

This program is designed for:

• Sales Professionals & Commercial Teams

• Retail & Hospitality Sales Staff

• Store & Outlet Managers

• Business Owners & Sales Leaders